OTC

The company will drive digital commerce innovation through a partnership with ItemMaster.

The maker of natural OTC products will be acquired by Johnson & Johnson Consumer Inc.

The Bromley's For Men line represents the latest effort in the ongoing "Restock Kroger" business initiative.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets.

The all-natural Clorox brand has teamed with recycling specialist TerraCycle to let consumers recycle product packaging by mail.

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.

Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.