OTC

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

The celebrity chef will speak about his food industry experience, as well as his launch of the Pork and Mindy’s concept at retail.

Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

WestRock Co. expanded its capabilities to support the beauty and personal care, nutraceutical and media industries with the acquisition of UBS Printing Group.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.