OTC

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.

​​​​​​​Deb Monahan officially joined GSK Consumer Healthcare in 2015 as part of the Novartis-GSK Joint Venture and has led the U.S. shopper insights capability at the company since then.

Walgreens and Alphabet’s Wing Aviation are partnering to make drone delivery of items from Walgreens stores a reality.

The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.