StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.
The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
The manufacturer of skincare, body care, fragrance and hair care products selects an Apriso solution for manufacturing operations management and to help manage its strong growth.