P&G Launches Personalized Style Web Site

P&G Beauty & Grooming announced the launch of StyleUnited (, the first truly personalized site that brings beauty and fashion together for a total style source. In partnership with ShopStyle, StyleUnited delivers an exclusive experience to each consumer to help women achieve their best head-to-toe style.

"P&G Beauty & Grooming fosters relationships with many leading influencers and visionaries in beauty and fashion communities and is thrilled to give women unprecedented access to their head-to-toe beauty and fashion needs at one single destination," says Charlie Chappell, associate marketing director at P&G. "StyleUnited takes the trusted outlets and experts that women turn to online every day and brings them together under one web site for a comprehensive beauty and fashion resource."

StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

Under the direction of Editor-in-Chief Margit Detweiler, whose 12 years experience in online media touts leading sites such as, and AOL Health, StyleUnited features hundreds of articles, slideshows, blog posts and how-to videos from P&G and industry experts, including influential stylists, bloggers and online editors. With access to the industry's authorities, coveted events and leading product information, StyleUnited forms the ultimate resource for the latest product and trend news as it happens.

Style 360, a diagnostic tool women participate in at the onset of engagement, is designed to understand a woman's unique skincare, haircare, cosmetics and fashion needs. The site tailors content based on responses and delivers relevant information each time a woman visits the site.

One-on-one live consultations with professional beauty consultants provide consumers with real time recommendations and advice. Using online video technology, consumers can talk live with specialists via web camera. Consultants can see and understand consumers' concerns and provide assistance based on personal traits such as skin and hair types.
Fashion content from hundreds of online retailers is integrated and recommended throughout the experience via

The StyleUnited conversation continues on the site's Facebook page, where fans will get exclusive tips, articles and how-to videos sent right to their newsfeed courtesy of top influencers in the fashion and beauty industries. Twice a month, a new guest editor will engage with fans on the Facebook page and provide a fresh style perspective via style secrets, tips and favorite content on fashion and beauty.

StyleUnited can be found at, on Facebook at and on Twitter at