The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."
Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.
In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.
In a move to improve the productivity of its trade promotion investment, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution.
P2PI's annual events are designed to advance the industry's thought leadership while providing a forum for peer-to-peer interaction and networking. Learn about them here.
The Procter & Gamble Company announced that its Head & Shoulders brand will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
