Manufacturer

Applegate Improves Marketing Through Quality Engagement
Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
Tyson Foods Fills Newly Created E-Commerce Position
Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.

Business Value of the IoT

With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
Bear Naked Creates a Custom Experience

When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
July/August 2016 Digital Issue: On the Horizon

CGTs Editor gives you a sneak peek into the trends and topics discussed in this month's issue.
Bud Light Creates a Social Campaign for Consumers

As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.
Diageo Drops Guinness From its U.S. Beer Business Name

Global beverage alcohol company Diageo is changes the name of its U.S. beer business, announces new products, and appoints
New Digital Couponing Standards Emerge

GS1 US and the Joint Industry Coupon Committee have collaborated to create a standard for paperless couponing.
Sees Candies Selects Aptos Retail Sales Audit Solution

Sees Candies adds a solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its Point of Sale and legacy back end systems.
Target to Add Connected Baby Monitor to Shelves

MonBaby breathing and rollover monitor will debut in Target's new IoT space.

Applegate Improves Marketing Through Quality Engagement

Tyson Foods Fills Newly Created E-Commerce Position

Business Value of the IoT

Bear Naked Creates a Custom Experience

July/August 2016 Digital Issue: On the Horizon

Bud Light Creates a Social Campaign for Consumers

Diageo Drops Guinness From its U.S. Beer Business Name

New Digital Couponing Standards Emerge

Sees Candies Selects Aptos Retail Sales Audit Solution

Target to Add Connected Baby Monitor to Shelves