Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.
Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
Bernardaud will use the Dassault Systemes’ platform on the cloud to help unite technology and craftsmanship and accelerate the creation of distinctive home goods and tableware.
Coca-Cola Co. has unveiled a bevy of executive appointments that will take effect when current president and chief operating officer James Quincey becomes chief executive officer on May 1.
Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
