After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings.
CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.
Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.
Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
The former Unilever executive brings extensive experience in business operations, change management, IT and systems implementations, in addition to deep CPG experience.
President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.
All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.
