CPG

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.

CleanWell Company Founder and Chief Scientist Dr. Larry Weiss explains how the company is poised to radically transform the entire cleaning category with a big push from consumers who share the universal desire for better, safer products.

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.