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CPG

  • Rethinking The Fundamentals

    An in-depth look at the changing role of category captainship in consumer goods

  • Snyder's-Lance Taps Consumer Trends for Latest Products

    These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

  • Kimberly-Clark Improves Promotion Execution Rate

    Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

  • Court Square Capital Partners Invests in AFS

    This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.

  • P&G Strikes Big Outsourcing Deal

    CenturyLink will offer hybrid IT infrastructure services, with access to technologies from its ecosystem of solutions from Cisco, NetApp, SAP and other key alliances.

  • Grupo Bimbo to Acquire Canada Bread

    Maple Leaf currently holds approximately 90 percent of the outstanding shares of Canada Bread and has agreed to vote all of such shares in favor of the transaction.

  • Canadians Name Most-Trusted CPG Brands

    A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why.

  • Adesso Hires VP of TPE Solutions

    The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.
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