There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.
After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.
