CPG

Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Mars Inc.'s flagship brand this week launched a new marketing campaign that mixes M&M's and music.

A look at the NRF's annual trade show, along with CGT's latest issue.

Dannon Co.'s Activia brand launched a national rebranding campaign this month dubbed "It Starts Inside."

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.

The chocolate manufacturer is hoping the new business software will optimize production, reporting and inventory management.