CPG

The deal strengthens McCormick's position in the condiments category through the addition of brands like French's, Frank's RedHot and Cattlemen's.

Ainsworth Pet Nutrition has selected the Exceedra integrated business planning solution in an effort to optimize its business and sales & operations planning processes in support of the company’s growth strategy.

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.

A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

General Mills has been modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

The acquisition continues Campbell's efforts to diversify the portfolio in response to consumer demand for healthier food options.

The battle for creative merchandising during the pre-Super Bowl period is fierce.