Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.
Kimberly-Clark and its Digital Innovation Lab has renewed a global call for open-source innovation to find new ways of connecting with digitally savvy consumers.
Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.
Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!
Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.
