CPG

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

A visual overview of the Consumer Goods Sales & Marketing Summit 2018, held June 18-20 at the Roosevelt Hotel in New York.

By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

The inaugural awards program recognizes female professionals driving business transformation in the consumer goods industry.

Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”