CPG

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement

CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.