Goliath’s Dilemma and David’s Opportunity: A Retail FableEvery day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz. Jergens Skincare Selects Quotient’s Ahalogy As Social Media AgencyKao USA chose Quotient's Ahalogy to be the social media agency for the Jergens Skincare brand. A New Era of Business Creativity Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities. PepsiCo Inches Closer to 'Circular Economy' for Packaging The beverage manufacturer unveiled the various steps its water brands will take to remove plastic from their packaging processes. How Smart Brands Are Redefining Convenience Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it. Trax Scoops Up Shopkick Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. Sponsored Building and Measuring Your Perfect Store Strategy A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business. Ferrero Picks StayinFront for Retail Execution Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally. Planning for Now: Analytics Across the Enterprise The future belongs to companies that can identify digital methods of creating compelling, personal, and robust customer experiences. First Previous 237 238 239 240 241 Next Last
