Agency

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.

Perception Research Services, Teaneck, New Jersey, has merged with fellow research agency In Vivo BVA, Paris.

The UGG footwear, apparel and accessories brand, known for its products for the winter months, is branching out with a spring campaign.

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. 

CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.

P&G is moving the lion's share of its media-buying and planning account in North America, concluding one of the most high-profile media reviews of the year.

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.