Agency

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.

McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.

Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps.

Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.

General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast.

The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.