Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
The overhaul will affect all whole and processed foods, except for meat, poultry and some egg products that are already regulated by the Department of Agriculture.
