Social Media ObsessedCGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue. P&G Initiative Makes Shopping Easier To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs. Friendship Dairies Launches New Brand Campaign The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components. Vantage Point: Social Media and the New Age - Now, Meet the Consumer! By: Reeta Mehrishi, Social Media Analyst & Michael Forhez, Director of Business Solutions for the Consumer Markets, Tata Consultancy Services The Retail Battle Has Moved In-Store Benjamin Moore Banks on Big Social Networking Campaign A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media. Kraft Empowers Web Brands with CRM A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com. Acosta Acquires Dynamic Food Marketing Located in Natick Mass., Dynamic Food Marketing covers 14 states along the United States eastern seaboard. Del Monte Consolidates Marketing Resources Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities. Mars Refines Global Brand Strategy The shift will ensure that, across major markets, Mars' core global brands will be aligned under a single creative agency. First Previous 21 22 23 24 25 Next Last
