Agency

Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online and in-store purchases.

Campbell's Chunky soup introduces new soup flavors and has enlisted six NFL players to star in the new Everyman All-Star League campaign.

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

Packaging Corp. of America (PCA), Lake Forest, Illinois, has entered into a definitive agreement to acquire nearly all of the assets of Hanover, Pennsylvania-based TimBar Packaging & Display for $386 million.

Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz. 

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.

Bensalem, Pennsylvania-based T.C. Millwork’s new wireless gondola system was installed in the Boots cosmetics section of 13 Walgreens stores in Texas.