Campbells Chunky Soup Launches Everyman All-Star League
Campbell’s Chunky soup, the Official Soup Sponsor of the NFL, has enlisted six NFL players, Drew Brees, Odell Beckham Jr., Eddie Lacy, Todd Gurley, Eric Ebron and Kyle Long, to star in the new Everyman All-Star League campaign. The campaign reverses fantasy football roles in a unique turn of events, where six stand-out NFL athletes will serve as the league’s general managers, for ‘everyday’ participants to be drafted into the Everyman All-Star League.
For the 2016-2017 season, Campbell’s Chunky is introducing four new delicious Chunky soups: Clam & Corn Chowder with Bacon, Spicy BBQ Seasoned Chicken with Beans, Creamy Chicken Noodle and Chili Mac.
Y&R New York created the advertising campaign to play on the popularity of fantasy football and offer an opportunity for top NFL stars to champion the everyday guy. Two humorous spots, “Montage” and “Draft Day,” are currently live on YouTube. Throughout the NFL season, four additional spots featuring Brees, Beckham Jr., Lacy, Gurley, Ebron and Long will premiere on ESPN, the NFL Network and YouTube capturing the action of the Everyman All-Star League from Drew Brees’ basement.
The Chunky integrated marketing campaign includes Everyman All-Star League on-air and digital integrations on NFL Network and ESPN, along with local market activations and social media engagement. Throughout the season, a Chunky food truck will tour local supermarkets and stadiums on game day to offer people the opportunity to sample the latest Chunky flavors. There will also be several activations leveraging Campbell’s NFL team deals, including in-store appearances and NFL player meet and greets.