Vera Bradley Undergoes e-Commerce and Marketing Reinvigoration as Part of ‘Project Restoration’Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance. PepsiCo Getting Granular On Pricing to Recapture Sensitive ConsumersPepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Starbucks Names Das Dasgupta Chief Data & Analytics Officer Starbucks is advancing its data efforts by hiring Das Dasgupta as its chief data and analytics officer. Macy’s Promotes Keith Credendino to CIO Macy’s will have a new chief information officer this August, promoting Keith Credendino to the role. How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves. BlueConic Acquires Jebbit Customer data platform company BlueConic has acquired first-party data-capture technology provider Jebbit. 2024 CGT CIO of the Year CGT is proud to recognize Dozier as its CIO of the Year — a testament to the power of collaborative strategizing and the ability to revolutionize and upend the IT status quo with the right leader at the helm. Hanesbrands Is Moving Its Headquarters As Part of Business Optimization Apparel manufacturer Hanesbrands is relocating its corporate offices to the downtown area of Winston-Salem in North Carolina. Maple Leaf Foods Splits, Spins Off Pork Business Maple Leaf Foods is dividing its business, spinning off a separate public entity for its pork operations. Get the details. Elevating Shopper Research: AI Knows What Consumers Are Buying Tomorrow How can brands use AI to understand the desires of their shoppers? Learn here. First Previous 23 24 25 26 27 Next Last
