D’iyanu struggled with operational inefficiencies within its product development process, facing challenges such as data inconsistency and time-intensive manual efforts.
When she joined, the company was in the midst of a strategy shift, looking to change the drumbeat of innovation, marketing and activation to scale growth.
The merger is said to bring together each company’s respective strengths, such as Gildan’s manufacturing network and HanesBrands' go-to-market expertise and heritage brand presence in activewear.
