From Campaigns to Content: How Brands Are Winning on TikTok ShopCrocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel. Coca-Cola Creates Chief Digital Officer Role, Hires Sedef Salingan SahinAny digital strategy efforts previously overseen by John Murphy, president and CFO, will transition to Sahin. EnsembleIQ Promotes Lisa Johnston to VP of Content for Consumer Goods Technology, Path to Purchase Institute, Progressive Grocer She will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape. Authentic Brands Group Builds Proprietary AI Agent Platform Authentic is using the tool within key areas of business, including marketing, brand management and legal. Mars SVP of Data Kristen Daihes to Speak on Smart Supply Chains at Analytics Unite 2026 She will address the new frontier of supply chains, which are AI-enabled and can autonomously predict and respond to inventory fluctuations in real-time. Little Sleepies, Frasers Group Optimize PIM as AI Shopping Trend Grows The goal is to update product feeds and eliminate legacy crawling techniques that often result in outdated or inconsistent data. Heineken's Top Leader Steps Down, Prompting CEO Search van den Brink has led the company for the last six years as part of a 20-year tenure with Heineken. Schuman Cheese, Syke Farms Partner for Distribution Deal This is part of Schuman Cheese's strategic effort to grow its premium and imported business with heritage brands. Coty, L.L. Bean, Kendra Scott Design Hire Top Leaders Three consumer goods manufacturers have named new chief executive officers. Colgate-Palmolive's Todd Hassenfelt to Help Define Modern Performance Cultures at Analytics Unite He will speak with fellow leaders who are reimagining performance cultures for today’s realities. First Previous 21 22 23 24 25 Next Last
