Latest News

Philip Morris Analyzes Impact of AI on Human Cognition
In a new white paper from the company, “Human Cognition: The Next Frontier?”, Philip Morris argued that nurturing cognitive capacity will be essential as AI continues to automate routine tasks and augments knowledge work.
Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores
Lowe’s is increasingly bullish on its Marketplace e-commerce platform as a major growth engine, while expanding investments in video and visualization have the potential to bring those digital gains into the store.

How Hershey's 'Digital Lean' Transformation Is Overhauling Manufacturing Operations

Will Bonifant, VP of manufacturing, engineering and supply chain strategy, shared details about this journey, which began in 2024, and the progress thus far.
Mars Hires Marc Carena to Lead Global Petcare Business

He takes over for Loïc Moutault, a Mars veteran who had a 30-year tenure with the company.
Mars, Kenvue Among CPGs Prioritizing Data Readiness From the Top Down

Experts say new analytics-focused job titles highlight the growing importance of data fluency at the leadership level.
From Campaigns to Content: How Brands Are Winning on TikTok Shop

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.
Coca-Cola Creates Chief Digital Officer Role, Hires Sedef Salingan Sahin

Any digital strategy efforts previously overseen by John Murphy, president and CFO, will transition to Sahin.
EnsembleIQ Promotes Lisa Johnston to VP of Content for Consumer Goods Technology, Path to Purchase Institute, Progressive Grocer

She will lead a unified editorial approach focused on delivering greater value across the retail and consumer goods landscape.
Authentic Brands Group Builds Proprietary AI Agent Platform

Authentic is using the tool within key areas of business, including marketing, brand management and legal.
Mars SVP of Data Kristen Daihes to Speak on Smart Supply Chains at Analytics Unite 2026

She will address the new frontier of supply chains, which are AI-enabled and can autonomously predict and respond to inventory fluctuations in real-time.

Philip Morris Analyzes Impact of AI on Human Cognition

Lowe's Scales Marketplace as Video Connects Digital Discovery to Stores

How Hershey's 'Digital Lean' Transformation Is Overhauling Manufacturing Operations

Mars Hires Marc Carena to Lead Global Petcare Business

Mars, Kenvue Among CPGs Prioritizing Data Readiness From the Top Down

From Campaigns to Content: How Brands Are Winning on TikTok Shop

Coca-Cola Creates Chief Digital Officer Role, Hires Sedef Salingan Sahin

EnsembleIQ Promotes Lisa Johnston to VP of Content for Consumer Goods Technology, Path to Purchase Institute, Progressive Grocer

Authentic Brands Group Builds Proprietary AI Agent Platform

Mars SVP of Data Kristen Daihes to Speak on Smart Supply Chains at Analytics Unite 2026