New leadership is set to grow the Kraft Heinz Company’s innovation and marketing across the brand portfolio. The company has tapped Diana Frost as chief growth officer of the North America Zone.
She will be reporting directly to Carlos Abrams-Rivera, executive vice president and president of North America.
In the new role, Frost will be managing the company’s in-house marketing agency, The Kitchen, as well as its digital, personalization, and paid media teams. Frost was previously the company’s head of North America disruption and chief marketing officer for its Canadian arm.
In her previous role, Frost played an instrumental role in Kraft Heinz’s joint venture with NotCo to bring plant-based brands to market at an accelerated pace using artificial intelligence.
Before joining Kraft Heinz, Frost was head of portfolio transformation at Mars Wrigley in the United States. There she led a portfolio redesign to drive top- and bottom-line growth. She was also previously head of marketing for Mars Wrigley Canada and launched her career at PepsiCo.
“We are thrilled to promote Diana Frost, a well-known talent from within our team, as our chief growth officer for North America,” said Abrams-Rivera. “Since day one at Kraft Heinz, Diana’s expertise in disruptive innovation, ESG, and M&A have been an asset across the organization — and her commitment to activating agility at scale has quickly transformed the way we work.”