Kraft Adopts Mobile Barcode Solutions

NeoMedia Technologies, Inc. has granted Kraft Foods Group, Inc (NASDAQ: KRFT), a worldwide, non-exclusive license to NeoMedia’s patents related to mobile barcode resolution. In addition, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions.

NeoMedia’s Intellectual Property (IP) portfolio, consisting of more than 74 patents awarded and pending worldwide, encompasses many mobile barcode implementations used widely across the industry.  Kraft will look to leverage NeoMedia’s IP property in the future. 

“Staying on top of emerging technologies popular with consumers is vital in today’s marketplace,” said Renee Zahery, Senior Director, Corporate Affairs, Kraft. “We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives.”