Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.
CGT recognizes the people behind the technologies, systems and process that drive effective sales and marketing
CGT highlights 10 small to mid-sized consumer goods companies that are making a big impact on the industry. Here is the 2017 class of Standout SMBs.
How can consumer packaged goods organizations optimize their processes and resources in order to achieve faster innovation? Creating a "Digital Lab" is one key ingredient.
Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.
Supplier diversity is changing the store for the better, and here are five reasons why.
A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.
Barry Calpino will be responsible for the direction and success of cross-functional teams made up of consumer insights, marketing, research & development, packaging and design.
SME Andy Walter outlines the "Magnificent Seven" steps organizations should take to drive a holistic, business-impacting Analytics Program
A new design from Ball Corp. reduces the carbon footprint by 18% while also making the can 20% lighter.
Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management.
The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.
The announcement builds on more than $1 billion in domestic manufacturing investments from Mars, Inc. over the past five years.
Newell Brands has introduced the Rubbermaid Balance Meal Kit, a new product that taps into the consumer trend toward healthier eating.