With the technology, Hormel Foods can both share and tap into historical and real-time data insights in Google Cloud from retailers, including delivery, retail, supply chain, manufacturing, and inventory data. As a result of the automation, the company has improved data accessibility, speed of delivery, quality, and breadth, according to the exec.
“These technology improvements have increased trust in the data while expanding data visibility throughout the business with a single source of truth,” he notes.
By integrating disparate data sources to receive full and real-time visibility into physical shelf performance, Hormel Foods can better inform its retail customers about potential out-of-stock issues and help reduce food waste.
Hormel Foods restructured operations earlier this year and developed a new center of excellence known as Brand Fuel. Embedded within that team is the digital experience group (DEG), an enterprise resource alongside finance planning and analytics for data enablement across the enterprise, which Vaupel says has thus far been the primary beneficiary from this investment.
The investment is reducing the amount of time teams must spend collecting and managing data, freeing them up to focus on strategic analytics. And while the company’s focus has initially centered on consumer goods retail data, additional opportunities are seen ahead.
“Moving forward, we are exploring opportunities within paid search campaign data, retailer media spend effectiveness, and additional areas of the business such as foodservice, international, [and] supply chain,” he says.