Tip of the Spear Technology: AugmentAttendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment. Tito's Vodka, Allrecipes.com Host a Chatbot "Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes. Alexa, Can You Grow My Sales? Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare. Kind Snacks Drives DTC Ordering Program The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers. Giant Food Teams with CPGs on NBA-Related Sponsorship The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. Volcom Creates Retail Efficiency with B2B Merchandising Volcom has rolled out Plum River's Elastic Suite B2B digital merchandising platform to streamline procurement and drive efficiency. Essentials, Part 1: Innovation An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry. PVH Launches Cross-Brand E-Commerce Platform The centralized website will let consumers make purchases across brands through a single shopping bag. Baskin-Robbins Delivers via Uber Eats A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market. Hotshot Coffee Sales Heat Up Via Amazon Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility. First Previous 45 46 47 48 49 Next Last
