Direct to Consumer

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.