The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.
Mars is expanding its relationship with Microsoft to accelerate its digital transformation in order to deliver hyper-relevant consumer experiences and augment its supply chain processes.
Shiseido will tap into data and technology to create new beauty experiences, including leveraging consumers’ digital and in-store browsing and purchase histories — as well as employing AR — to recommend new products through diagnostic and personalized services.
The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.
Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.
