When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Leading CG companies are breaking through partner network complexity with a new concept: a digital twin. Find out how this new approach is unlocking powerful supply chain benefits.
E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.
NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators.
Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.
Flexible manufacturing is a must-have for digital transformation—and apps created with low-code application development platforms are key to maximizing its benefits. Click here to learn more.
