Digital Transformation

Ralph Lauren Slashing Corporate Office Space, Digitizing Work & Consumer Experiences
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.
Hankook Tire Powering Digital Transformation On a Global Scale
Hankook Tire is furthering its digital transformation with the help of a new analytics partnership.

How Burberry’s Digital Transformation is Driven By Consumer Experience

Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how.
Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.
Consumer Goods Sales & Marketing Summit 2020

The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Vantiq Partners with Infosys for Digital Supply Chain Innovation

The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety.
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Overcoming CG Partner Network Complexity with a Digital Twin

Leading CG companies are breaking through partner network complexity with a new concept: a digital twin. Find out how this new approach is unlocking powerful supply chain benefits.
The Sales and Marketing Secret Sauce for Digitally Native CG Brands

E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next.
NTT, SAP Deepen Strategic Global Relationship to Support Remote, Connected World

NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators.
Sponsored

New Research: 120 Global CPG Executives on Data Transformation

Get timely findings and top takeaways about the data challenges facing large CP firms on their digital transformation journey. Download the new global report from Adobe and Publicis Sapient today.

Ralph Lauren Slashing Corporate Office Space, Digitizing Work & Consumer Experiences

Hankook Tire Powering Digital Transformation On a Global Scale

How Burberry’s Digital Transformation is Driven By Consumer Experience

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

Consumer Goods Sales & Marketing Summit 2020

Vantiq Partners with Infosys for Digital Supply Chain Innovation

Overcoming CG Partner Network Complexity with a Digital Twin

The Sales and Marketing Secret Sauce for Digitally Native CG Brands

NTT, SAP Deepen Strategic Global Relationship to Support Remote, Connected World

New Research: 120 Global CPG Executives on Data Transformation