‘All Bets Are Off’: Culligan CIO Tony Bender On Top 3 Consumer Goods Growth Levers

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The consumer goods industry’s urgency for growth and innovation wasn’t created by the pandemic, but it was certainly exposed — and accelerated. Dig into today’s top three growth opportunities for CG companies with Tony Bender, president and CIO of Culligan International, the global manufacturer of water treatment and dispensing products. As part of this, Bender, a “serial CIO” who also previously led tech at Edgewell Personal Care, Energizer Holdings and Alberto Culver, will share insight into why Culligan is leveraging analytics to think beyond shopping cart experiences to capture and retain customers and expand its base.

Read on to learn more about:

  • Growth potential for brands surrounding private label
  • Predictions for M&A activity
  • How CGs can be more proactive in meeting consumers’ needs