CG brands access the new solutions through the Instacart Ads self-service portal, Ads Manager, which provides anonymized and retailer-agnostic data insights, shopping behaviors, and trends. Companies can identify their advertising goals, set custom budgets and schedules, control their content, and manage Sponsored Product bids at the campaign level.
[See more: COVID-19 Speeds Up Data Sharing for Instacart]
Ryan Mayward, vice president of Ad Sales at Instacart, said the new offerings will target the various ways consumers shop.
"Some start with the 'Buy It Again' carousel displayed on the storefront to get their favorite 'go to' items, while others have a list of items already in mind or might use the search function to find inspiration," said Mayward.