Digital Marketing

Four key factors determine marketing success: strategy, customer, technology, and operations. Take a detailed digital assessment of these categories. Then begin creating a plan to transform your consumer engagement, from awareness and acquisition to loyalty and advocacy. Get the tools to implement a customer-focused strategy now.

One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

As technology continues to drive increased consumer expectations of retailers, Sam’s Club found an opportunity to both satisfy its members and boost revenue by leveraging its unique data capabilities.

The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

For bratwurst lovers in certain markets, March can be a confusing month.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

Across various product categories and retail channels, account-specific activity rules for football marketing.