Digital Marketing

CGT Reveals Finalists for 2016 CMO of the Year Award
The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.
Dove and Twitter Launch New Tech Tool to Analyze Tweets
Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Spin Master Announces Management Change

Spin Master Corp. is getting a new CMO. Find out more about the transition at the global children's entertainment company.
How DKNY Utilizes Instagram Direct

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.
Nestles Nescafe Brand Moves Websites to Tumblr

Find out why Nescaf has become the first global brand to move all its international and local websites to the Tumblr platform.
KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World

Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.
Solution Provider News: August 2015

Norwalk, Connecticut-based agency Hunter Straker has introduced a proprietary behavior-tracking tool that analyzes 57 digital touchpoints along the path to purchase.
IAMS Launches Emotional Video Campaign of a Boy and His Dog

For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
Solution Provider News: July 2015

Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario.
Chobani Launches Natural Living Campaign

Chobani launches Love This Life campaign and new packing designs.

CGT Reveals Finalists for 2016 CMO of the Year Award

Dove and Twitter Launch New Tech Tool to Analyze Tweets

Spin Master Announces Management Change

How DKNY Utilizes Instagram Direct

Nestles Nescafe Brand Moves Websites to Tumblr

KitKat turns 80: How Moment Marketing Helped the Brand Conquer the Digital World

Solution Provider News: August 2015

IAMS Launches Emotional Video Campaign of a Boy and His Dog

Solution Provider News: July 2015

Chobani Launches Natural Living Campaign