Digital Marketing

Future retail success depends on "digital asset management."

Help, I’m being stalked by a pair of business-to-business advertisers!

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

Handmade atAmazon adds new product categories sold directly from Artisans.

The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

Spin Master Corp. is getting a new CMO. Find out more about the transition at the global children's entertainment company.

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.