Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
In the second annual edition of the Review & Outlook Report, CGT taps its most valuable resources almost 80 respected industry experts to recommend realistic actions for managing the big changes ahead of us.
As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
