Digital Marketing

Jelly Belly Innovates Online
Jelly Belly's new e-commerce site achieved the Holy Grail of marketing, utilizing information gleaned through multiple channels, such as on-site search, ratings and reviews and personal recommendation clicks.
Sara Lee Deli Launches Social Media Campaign
Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

Columbia Sportswear Boosts Direct-to-Consumer Strategy

The outdoor products company launches its first e-commerce site, Columbia.com, to help build and drive demand.
Consumers Name Top 50 Online Retailers

Amazon.com, Wal-Mart, eBay.com and Best Buy are tops according to an annual list of America's favorite retail Web sites. But newcomer Craigslist.org signals that price is the name of the game for today's consumers.
Columbia Sportswear Launches E-Commerce Platform

The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.
Danskin.com Selects New Social Commerce Suite

Two solutions from Bazaarvoice are expected to provide Danskin customers with detailed product information and valuable insight for their active apparel purchases.
Jones Soda's Innovative Ads

Jones Soda uses a social network advertising company to create innovative ways to market its products.
Liz Claiborne Optimizes Online Marketing

New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.

Jelly Belly Innovates Online