Digital Marketing

From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.

The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.

In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.