The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
Ongoing supply chain disruptions and labor challenges are prompting companies to revisit operational strategies by adopting new technologies that drive efficiency. See the research.
Learn the multifaceted ways AI is poised to reshape the retail supply chain through insights into its transformative potential with actual use cases that apply to U.S. retailers.
As organizations grapple with determining ROI of generative AI investments — complicated by a growing sea of “is-it-a-bubble-or-is-it-not” chatter — a new survey seeks to provide insight into early-adopter learnings.
The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.
