Data & Analytics

Capri Sun Makes Lighter Pouches

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.
PepsiCo Builds Through Its Products

Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.
Bacardi Extends DISARONNO Agreement

Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company.
Oracle and IBM Expand Partnership

IBM joins the Oracle Accelerate program and delivers industry solutions to midsize companies.
Elmer's Drives Recycling Initiative

Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.
Pilgrim's Pride Reduces Production

Record-high feeding costs forces Pilgrim's Pride to continue weekly processing reduction of chicken, following previously announced closing of plant.
Frito-Lay Launches Low Sodium Chips

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.
Kraft Foods and Six Flags Form Marketing Partnership

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.

Campbell Soup Proactively Manages Sales When Weather Strikes