Data & Analytics

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

This case study reveals how Aunt Millie's Bakeries scaled its scan based trading program from 35 stores to more than 400 stores with a major Ohio-based grocery retailer.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

The alliance is part of CDC Software's expansion plans in the world's second largest economy.

i2 Technologies board of directors appoints Dr. Pallab K. Chatterjee to chief executive officer.

HP and EDS sign a definitive agreement under which HP will purchase EDS at a price of $25.00 per share, or an enterprise value of approximately $13.9 billion. The deal will better position HP to rival IBM in the global IT outsourcing and business process outsourcing markets. Read on to find out the details of the acquisition, plus find out what industry analysts from AMR Research have to say about it.