Corporate Strategy

2023 CGT CMO of the Year: The Evolution of Marketing and Nurturing Collaborative Growth
Alison Lewis was appointed chief growth officer of Kimberly-Clark in 2019, tasked with reimagining how the company innovates, markets, and sells its brands. It is a mammoth effort that we want to honor, involving continuously breaking down silos and working in partnership with the many diverse teams, leaders, and stakeholders across the business.
Utz Brands Invests in Supply Chain Optimization With Two New Hires
Utz Brands, Inc., is investing in short- and long-term goals, including optimizing its supply chain and elevating integrated business operations. To do so, the company tapped Mitchell Arends as its EVP, chief integrated supply chain officer, and Cary Devore, as its EVP, chief operating and transformation officer.

Mike McLaughlin to Lead Business Transformation at Southern Glazer’s as CTO

Spirits beverage distributor Southern Glazer’s is initiating a digital transformation called North Star, being led by a new chief transformation officer, Mike McLaughlin.
Nike Taps Amazon Fashion Exec As Next CTO: Report

Nike has reportedly named Muge Erdirik Dogan, a longtime leader in Amazon’s fashion division, to take up the role of its new chief technology officer.
General Mills Acquires Pet Supplement Brand Fera

General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.
J.M. Smucker Restructures and Expands Bryan Hutson’s Scope

The J. M. Smucker Co. is restructuring and aligning its information services function under CFO Tucker Marshall.
BlueTriton Taps Former Sabra Exec Joey Bergstein as New CEO

The water company has named Joey Bergstein its new chief executive officer, effective November 28, 2023.
Kraft Heinz Leaning On RGM To Maintain Promotion ROI

While consumers may be hunting for deals this holiday season, Kraft Heinz remains firm that it won’t return to its pre-pandemic promotion-heavy tactics.
What CPGs Think About Ozempic and GLP-1 (Hint: More Data, Please)

Alarm bells have been ringing about the potential impact of GLP-1 drugs on food and beverage purchase habits, but a recent study indicates this is merely another consumer behavior trend to navigate — and many say more data is needed.
Coca-Cola Bottlers Welcome New Leaders to Drive Route to Market Evolution

Two Coca-Cola bottlers have made new leadership assignments. Coca-Cola Bottlers’ Sales and Services Company has named a new chief procurement officer, while Coke Florida has named a new VP of field franchise operations.