Corporate Strategy

One-fifth of brands will highlight a lack of artificial intelligence in their business and products by 2027 as a way to differentiate themselves, according to Gartner research.

La Colombe will function as an independent brand; however, Chobani has stated there will be “collaboration and knowledge sharing” between the two companies.

Most recently SVP and chief marketing and revenue officer for QuickBooks at Intuit, Winberg will replace Leslie Berland. She’ll report to Peloton CEO Barry McCarthy and be a member of the fitness equipment manufacturer’s leadership team.

Constellation Brands made a series of leadership changes that include new roles for consumer insights and a new supply chain chief, among others.

Roughly one year after ChatGPT’s oxygen-sucking public debut, the retail and consumer goods industry is grappling with a host of evolving challenges in the use, adoption, and scaling of artificial intelligence.

The appointments are part of the company’s enterprise strategy, Accelerate, which focuses on brand building, targeted innovation, and increased investments in growth initiatives.

Pallav Tamaskar is taking on the role, which oversees the company’s global marketing strategy, integrated marketing campaigns, media planning, brand-purpose programming, and innovative product launches.

It’s not surprising that readying for artificial intelligence is at the top of the checklist for marketers, but are today’s CMOs prioritizing the right skills to achieve their AI-fueled initiatives?