Corporate Strategy

Campbell’s Sells Pop Secret
Campbell Soup Company has sold off its Pop Secret popcorn business to Our Home, a better-for-you snack company.
MAC Cosmetics Taps Beauty Vet Emily Bromfield as SVP of Global Marketing
MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.

Laurent Freixe Named Nestlé CEO Following Mark Schneider’s Exit

Nestlé has a new executive at the helm, naming company veteran Laurent Freixe its chief executive officer.
Marlene Creighton Joins Kraft Heinz as Chief Sales Officer, U.S. Retail

Marlene Creighton took on the new role in June, which will drive customer and channel growth through brand awareness and innovation.
David Ball Joins Perrigo in New EVP and Chief Brand & Digital Officer Role

David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details.
Walmart’s Generative AI Investments Fuel E-commerce Impulse Purchases

Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.
Mattel Names Sai Koorapati SVP and CTO

Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer.
Lolë Brands Acquires Sanuk from Deckers

Global apparel company Lolë Brands is expanding its portfolio, acquiring footwear brand Sanuk, which was previously owned by Deckers Brands.
How Mars’ Nearly $36 Billion Kellanova Acquisition Could Impact CPG

Mars, Incorporated plans to acquire Kellanova for $35.9 billion, a significant purchase that would have lasting effects across the CPG space.
Utz Brands Drives DSD Growth With New Florida Distribution Acquisition

Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp.