Corporate Strategy

The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.

WellPet named a former Ocean Spray VP as its latest CMO.

Walgreens has officially joined the RangeMe sourcing platform to more easily access new and diverse suppliers.

Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.

The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint.