Former Tyson Foods President Joins Clif Bar as CEO

Sally Grimes has been named CEO of Clif Bar & Company, effective June 1.

Grimes most recently served as group president at Tyson Foods, overseeing the company’s the $10 billion prepared foods business. She had served as chief innovation officer and president of the gourmet foods group at Hillshire Brands, continuing through its acquisition by Tyson in 2014.

Prior to this, Grimes was a global vice president for at Newell Brands, and she also spent a decade with Kraft Foods Group.

Gary Erickson and Kit Crawford, Clif Bar founder, owners and current co-CEOs, will remain on the company’s board of directors.

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“Clif Bar’s role in business today has become much bigger than the bar,” said Crawford in a statement. “Sally is committed to our vision for leading with purpose and to the values that underpin everything we do. We could not be more excited for her to join us.”

“I am honored to join this extraordinary company at a time when people are looking to brands to lead by example, something Clif Bar has been doing for nearly 30 years,” said Grimes. “Clif is in a unique position to not only innovate, but also drive meaningful change in our food system. Their focus on the long game is inspiring and offers endless potential. I can’t wait to get started.”