Over 35 trade associations are banding together with the Consumer Brands Association to form the Critical Infrastructure Supply Chain Council (CISCC) in order to address the challenges associated with the spread of COVID-19.
The CISCC’s mission includes advancing uniform, national polices that strengthen the U.S. supply chains and ensure the timely flow of critical goods. As part of this, the group will share information and recommendations with government bodies about the importance and operations of critical supply chains, as well as engage to find solutions when there are potential breakdowns.
They also seek to serve as a forum across industries to anticipate, spotlight and address future supply chain challenges.
“The coronavirus has brought our country’s supply chains to life for consumers and policymakers, demonstrating what can happen when even just a small component of these complex networks is interrupted,” said Bryan Zumwalt, Consumer Brands Association executive vice president of public affairs. “The way we do business will inevitably evolve, and it’s the council’s goal to ensure these issues are on the forefront of lawmakers’ minds, instead of an afterthought.”
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.