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05/12/2020

CBA Spearheads Critical Infrastructure Supply Chain Council

Lisa Johnston
Senior Editor
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Over 35 trade associations are banding together to form the Critical Infrastructure Supply Chain Council to address the challenges associated with the spread of COVID-19.

Over 35 trade associations are banding together with the Consumer Brands Association to form the Critical Infrastructure Supply Chain Council (CISCC) in order to address the challenges associated with the spread of COVID-19.

The CISCC’s mission includes advancing uniform, national polices that strengthen the U.S. supply chains and ensure the timely flow of critical goods. As part of this, the group will share information and recommendations with government bodies about the importance and operations of critical supply chains, as well as engage to find solutions when there are potential breakdowns.

They also seek to serve as a forum across industries to anticipate, spotlight and address future supply chain challenges.

“The coronavirus has brought our country’s supply chains to life for consumers and policymakers, demonstrating what can happen when even just a small component of these complex networks is interrupted,” said Bryan Zumwalt, Consumer Brands Association executive vice president of public affairs. “The way we do business will inevitably evolve, and it’s the council’s goal to ensure these issues are on the forefront of lawmakers’ minds, instead of an afterthought.”

See also: If the Supply Chain is Breaking, Where Do We Go from Here?

Despite increasing production volume, 85% of consumer goods companies are still concerned about their ability to meet consumer demand, according to research from The Consumer Brands Association.

The CISCC has formed an executive committee to lead its priorities and initiatives:

  • John Bode, Corn Refiners Association
  • Kim Cooper, North American Millers’ Association
  • Ross Eisenberg, American Chemistry Council
  • Jon Gold, National Retail Federation
  • Dawson Hobbs, Wine & Spirits Wholesalers of America
  • Rachel Jones, National Association of Manufacturers
  • Kelly Knowles, American Bakers Association
  • Tom Madrecki, Consumer Brands Association

Consumer Brands Association president and CEO Geoff Freeman penned an article in Fortune last month, along with General Mills chairman and CEO Jeff Harmening, calling for the creation of a U.S. Office of Supply Chain.

The pair noted that the U.S. CPG industry has dramatically ramped up production to meet the historic consumer demand spurred by the spread of the coronavirus.

See also: P&G’s New Normal Includes Record Production & 35% Growth in E-Com Sales

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